Recommender System for Cross-selling

Proper use of cross-selling can effectively promote a company’s customer relationship maintenance and profit growth. There is a natural merit to market to existing customers: they are more easily to accept marketing campaign since they have build reasonable trust and the company knows their previous purchase history.Through RapidMiner, it’s easy to analyze customers’ purchase patterns and build a product recommender system. With this, a company can carry out targeted cross-selling and power it’s profit growth.

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