Predictive Analytics for the Airline Industry-Solutions brief
Gain Competitive Advantage with Predictive Analytics on Big Data
The global airline industry is facing serious challenges and undergoing severe changes today. Economic influence factors like high kerosene prices mean continuous cost pressure, along with high potential of declining revenues in economic downturns. With the rise in low-cost carriers traditional business models are also being challenged. The resulting changes in the airline market have caused virtually every airline to tweak their business models on a continuous basis and define their customer groups more accurately. In summary, due to many external and internal market factors, airlines are in desperate need of ways to optimize their marketing and sales efforts, as well as their operations, to drive revenues and become more cost-effective at the same time.