Growth Intelligence using Predictive Analytics to Increase Sales Conversions

Big Data and Real-Time Intelligence Helps Increase Marketing Conversion Rates

A London company was willing to use Big Data and real-time intelligence to help its customers dramatically increase B2B marketing conversion rates. The challenge for this company was to identify rapid growth in about 4.5 millions SMEs in the UK – growth that may be too recent to appear in traditional sales data or corporate filings. They adopted RapidMiner to help them.

When we started the company, one of the first tools we adopted was RapidMiner predictive analytics software.

——Tom Gatton

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