Bank using RapidMiner for Customer Retention & Acquisition
This Bank is the leading U.S. electronic payments processor, POS and commercial credit provider, offering secure and innovative products and services for merchants across the United States.
To attract new retailers as customers, they required a new analytics-as-a-service solution to enable merchants to determine the root cause of customer churn and identify the costs associated with attracting, acquiring and retaining customers Previous solution was slow and required highly skilled data scientists.
To speed up development & time-to-delivery and reduce operational & support costs, they evaluated predictive analytics vendors RapidMiner, SAS and SPSS. RapidMiner was chosen because of its speed to access & prepare data, no-code approach to building predictive models, ability to incorporate existing R scripts into predictive models, & attractive value pricing.